Building an effective marketing technology environment requires an organized onboarding process. Marketing personnel interact with multiple applications and services. When 100% utilization of a Marketing Operations solution is dependent on successful integration with other solutions, lack of adequate onboarding and customer support create barriers in marketing personnel's ability to realize the full potential of the marketing technology solution.

Marketing Operations solutions have evolved to include advanced features and functionalities. Best-in-class solutions provide comprehensive onboarding support structures including services, training, and other support to help marketing and sales teams address operational challenges.