Stuttgart is one of Germany’s most important trade fair destinations, hosting events that attract international exhibitors from engineering, automotive, manufacturing, and technology sectors. With such a competitive environment, exhibition stands play a crucial role in shaping first impressions and attracting visitors. However, many exhibitors struggle with design-related challenges that limit the effectiveness of their participation. From poor layout planning to weak visual communication, several recurring issues impact overall performance. Understanding these challenges is essential for exhibitors aiming to improve their presence and engagement at trade fairs, especially when working on Exhibition Stand Design in Stuttgart, where expectations are particularly high due to the professional and innovation-driven audience.