Cologne is one of Europe’s most active trade fair destinations, hosting internationally recognized events across industries such as food, furniture, technology, and manufacturing. With thousands of exhibitors and massive visitor turnout, the way people move through exhibition halls plays a critical role in shaping stand layouts. Visitor flow refers to the natural movement patterns of attendees as they enter halls, walk aisles, stop at booths, and navigate between zones. Understanding this flow helps exhibitors design layouts that attract attention, reduce congestion, and improve engagement. In the context of Cologne’s busy trade fairs, even small layout decisions can significantly influence visitor experience and brand visibility, which is why insights typically considered by a Trade Show Booth Builder in Cologne are often rooted in crowd movement behavior rather than aesthetics alone.