Hannover is widely recognized as a hub for industrial innovation, hosting trade fairs that attract engineers, technical specialists, and decision-makers from across the globe. These engineering-focused audiences bring distinct expectations to exhibition environments, shaping how stands are planned, structured, and experienced. Unlike consumer-oriented exhibitions, engineering trade fairs prioritize functionality, clarity, and technical depth. As a result, stand design in Hannover must respond carefully to the mindset, behavior, and professional needs of engineering visitors.