The Korean Beauty Boom: Revolutionizing North America
The Korean beauty brand expansion US market is reshaping North America's skincare and cosmetics industry. With brands like Tirtir, d’Alba, and Beauty of Joseon rapidly gaining shelf space in top retailers like Sephora, Ulta, and Target, the Korean beauty boom is more than a trend—it's a full-scale revolution. Fueled by innovative ingredients, social media virality, and inclusive product ranges, K-beauty brands are capturing the attention of Gen Z and millennials alike. As consumer demand surges and Korean brands enter the U.S. market more aggressively, the beauty landscape is evolving fast. Discover how this global wave is creating lasting influence across North America in our full article on IKONIK Magazine.
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